Twinzz, known for their high-quality fashion products, ventured into a new market - energy drinks, by launching Twinzz Zero. In line with their ethos of quality and distinction, Twinzz partnered with British adventurer, author, and former SAS soldier, Ant Middleton, for a healthy, sugar-free alternative to traditional energy drinks.

Twinzz Zero aimed to make a significant impact in the highly competitive energy drink industry. Their challenge was to offer a product that not only appealed to health-conscious consumers but also stood out in the saturated market.

As the Creative Director, I was tasked with designing the packaging and branding for Twinzz Zero, ensuring it reflected the product's unique value proposition - its health and cognitive benefits, and the strong personality of Ant Middleton.

I created a visual identity that was bold, energising, and health-focused. The branding and packaging design mirrored Ant Middleton's dynamic personality, while also highlighting the drink's unique, sugar-free formula and its cognitive benefits. The design needed to stand out on the shelves and encapsulate the core message of Twinzz Zero.

The Twinzz Zero x Ant Middleton collaboration has strongly positioned the brand within the energy drink industry. The distinct branding and packaging have played a crucial role in setting the product apart from traditional energy drinks, attracting a niche of health-conscious consumers. Ant Middleton's endorsement further bolsters the product's credibility, resonating with a broad audience and solidifying Twinzz Zero's place in the market.

Twinzz and Ant Middleton have appreciated the unique and engaging visual identity, considering it an excellent match for the product's groundbreaking appeal and Middleton's dynamic persona.