WORK

Fashion Forward: Reinventing Twinzz's Brand Identity


Twinzz is a premium fashion brand known for their high-quality headwear and apparel. Their products, crafted with the finest materials and finished with luxury quality embellishments, make a statement in the fashion industry.

As Twinzz continued to grow and evolve, there was a need for a fresh brand identity that captured the essence of their high-end products and reflected the brand's upscale positioning in the market.

As the Creative Director, I was entrusted with the responsibility of creating Twinzz's new brand identity. This involved designing a new logo, selecting brand colours, and defining the typography.

Keeping Twinzz's commitment to premium quality in mind, we crafted a brand identity that radiated luxury and sophistication. The logo was designed to be sleek and fashionable, seamlessly aligning with the brand's aesthetic. We chose colors that signified the brand's high-end market positioning and selected typography that added a modern and chic touch to the overall brand image.

The new brand identity was well-received by the client, who praised the phenomenal work. The client's testimonial - "Thad is our go-to guy for everything we do. When the opportunity came about to collaborate with Ant Middleton, there was no one else we wanted to do the project and, as usual, he did a phenomenal job” - speaks volumes about the success of the project. The updated brand identity has given Twinzz a fresh, modern, and luxury appeal in the market.