Sekoya, founded by Donna Morcomm, is a legal firm with a vision. Specialising in comprehensive HR solutions, they offer services that are as professional as they are personalised. But there was a disconnect—their brand didn't reflect the high-end expertise they provided.

Donna wanted Sekoya to stand tall in a competitive market, projecting the sophistication and professionalism that her clients experienced firsthand.

The Challenge

Despite delivering exceptional services, Sekoya's existing brand identity was falling short. It lacked the polished appearance that would resonate with their target audience. Without a cohesive and refined image, there was a risk that potential clients wouldn't fully appreciate the quality of what Sekoya offered. Donna felt that to move forward, the brand needed to not just tell—but show—their commitment to excellence.

The Journey

I partnered with Donna to redefine Sekoya's brand from the ground up. We started by exploring the core values and unique strengths of the firm. Understanding their dedication to client success and their personalized approach was crucial. The goal was clear: create a brand identity that exudes professionalism and high-end appeal, making Donna feel proud every time she presented her company.

I developed a visual identity that combined sleek design elements with a sophisticated color palette. Every detail, from the logo to the typography, was chosen to reflect the quality and elegance of Sekoya's services. The new branding was applied consistently across all platforms, ensuring that the first impression matched the exceptional experience clients could expect.

The Transformation

The rebrand transformed how Sekoya was perceived. They now present themselves with the level of professionalism and refinement that aligns with their services. Donna expressed that she finally feels her company's image matches the high standards they uphold. The new brand not only attracts the right clients but also instills a sense of pride within the team.