Mohammed Mokaev is an up-and-coming powerhouse in the UFC, gaining rapid recognition for his prowess in the ring. Originally from Dagestan and based in the UK, he's swiftly carving out a name for himself in the global mixed martial arts arena.

Despite his growing success, Mokaev didn't have a unique brand identity to set him apart from other fighters. He needed a logo and brand elements that encapsulated his fierce spirit and distinct heritage, to be utilized on clothing and promotional materials for his upcoming fight.

As the Creative Director, I took the helm of the project, conceptualizing and actualizing Mokaev's brand identity. I was responsible for translating his unique personal and professional qualities into a visually compelling and versatile logo and branding.

Drawing inspiration from Mokaev's Dagestan roots and his dynamic fighting style, we crafted a bold, unique logo. The design combined elements symbolizing strength, agility, and resilience, represented in a modern and edgy style to appeal to UFC fans. We created a robust set of branding guidelines to ensure the consistent application of his brand identity across various platforms - from apparel to fight posters.

The new branding was enthusiastically received, enhancing Mokaev's marketability as an athlete and increasing the appeal of his merchandise line. The promotional materials for his latest fight were striking and eye-catching, contributing to significant anticipation and media buzz. Mokaev's clothing line, sporting the new logo, saw a 27% sales increase in the first month after launch.