Kelermedia was on the rise. Founded by Alex Kelerman, the agency was gaining traction for its impactful social media strategies. The inquiries were pouring in—from solopreneurs and small family businesses. But there was a ceiling. Attracting larger, more established companies remained a challenge.

The Challenge

Being young in an industry that often equates age with experience posed a problem. Potential big clients saw Kelermedia's youth as a lack of stability and professionalism. Alex needed to bridge that gap—show that despite being a fresh face, the agency had the expertise and sophistication to deliver at the highest level.

The Journey

I started by getting to know Kelermedia inside out. Through in-depth workshops and extensive research, I discovered that Alex's approach and the agency's results were ahead of the curve. The issue wasn't capability; it was visibility and perception.

The decision-makers in target companies were typically older—38 to 45—and not as active on social media. They weren't seeing the great work Kelermedia was doing. We needed a brand identity that spoke their language from the first glance. Something visual, striking, and refined.

I set out to create a brand that was stylish and confident—a look that Kelermedia could grow with, without needing constant updates. The new identity had to convey stability and professionalism while still highlighting the dynamic nature of the agency.

Using bold yet sophisticated colors, I incorporated elements like gold foils and thick graphite card to add a sense of luxury and quality. The logo was crafted to be both modern and timeless, making a strong first impression.

The Transformation

The rebrand did more than just change Kelermedia's appearance; it changed the conversation. The new identity caught the attention of higher-end clients and initiated discussions that previously weren't happening. It positioned Kelermedia as a serious player in the market.