We were approached by NFL Superstar JJ Watt who was looking for help rebranding his charity, The Watt Foundation. The charity was originally set up to provide support and equipment for after schools clubs but raised $37m of support for the victims of Hurricane Harvey.

With its dated visual identity and unresponsive website, The Watt Foundation struggled to convey its mission and impact effectively. The organization needed to distinguish its ongoing initiatives from previous relief efforts, such as those for Hurricane Harvey. The goal was to highlight its primary focus on supporting educational programs.

As the Creative Director, I led the redesign of the foundation's brand identity and website. This involved creating an updated, inspiring logo and an intuitive, mobile-friendly site that facilitated seamless donations and fund requests.