JARRANG
JARRANG
Rebranding for Growth: Jarrang’s Strategic Update.
Seven years after our initial collaboration, Jarrang, a renowned leader in email marketing, was ready for a brand update to match their remarkable growth.
Together with founder Stafford Sumner, we embarked on an exciting journey to redefine Jarrang’s brand values. I was honoured to play a key role in guiding these efforts, ensuring our new direction perfectly aligned with their expanded vision and distinguished client base.
Our comprehensive brand refresh for Jarrang was not just a simple update, but a transformation that embraced a modern, sophisticated aesthetic. This new look, with its refined logo, elegant colour palette, and impactful typography, was not just about aesthetics, but about effectively engaging their sophisticated corporate clients.
We meticulously integrated the new branding across all platforms, from the website to physical marketing materials, ensuring a consistent and cohesive presentation of Jarrang to the world. This strategic alignment reinforced their narrative of growth and excellence in every interaction.
Our mission was clear: to elevate Jarrang’s presence in the market and ensure their branding was not just seen but felt—truly reflecting their status as innovators in the email marketing industry.
The rebrand received enthusiastic approval. Jarrang has not only strengthened its position within the competitive landscape but also set a new standard for brand evolution in the digital age. With this refreshed identity, they are well-prepared to continue their impressive trajectory of growth and success.
Bringing Thad on board as a part-time Creative Director for the brand re-launch of our email marketing agency was one of the best decisions we ever made.
His extensive experience and creative insight were instrumental in transforming our business vision into brand reality. His ability to take charge of the creative direction with confidence and precision allowed us to roll out the new brand seamlessly, ensuring consistency and impact across all touchpoints.
From the first meeting, Thad quickly became a trusted partner, offering creative ideas that resonated with our audience while collaborating effortlessly with our internal teams. His exceptional people skills kept everyone aligned and energised throughout the process.
Knowing that he was handling the creative execution allowed our leadership team to focus on other critical aspects of the business without worrying about the outcome. I had complete confidence in his ability to steer the project in the right direction, and the results exceeded expectations.
If you’re looking for someone who can take the reins on creative strategy and bring fresh, innovative thinking to the table, I highly recommend Thad, as his professionalism and expertise brings immense value to any team.
- Stafford Sumner - CEO of Jarrang
