We were chosen to spearhead the rebranding of Coodes, a respected solicitor firm in the South West of England. Embracing a modern aesthetic and strategic vision, our challenge was to refresh the brand's identity, ensuring it resonated across its eight offices.

The rebrand was not just about creating a contemporary new look; it was a fundamental shift towards a more emotional, client-centric communication approach. Our goal was to symbolise the support Coodes offers its clients, reflecting every stage of their personal and professional lives, bringing to life their new tagline, ‘Your Lawyers for Life’.

The new branding features a circular logo that creatively integrates a supportive arc around a central dot (representing their customers) to create a modern letter 'C,' representing the initial of the Coode’s name. This logo symbolises protection and continuity, embodying the firm's commitment to supporting clients through life's various stages.

Complementing this, a multi-toned blue timeline runs throughout the branding elements, illustrating the ever-changing phases of life. Each colour transition on this timeline corresponds to a different department within Coodes, showcasing the diverse ways in which the firm assists clients as their needs evolve.

The response to the rebrand has been overwhelmingly positive. Owners, partners, and employees have embraced the new identity, which has cemented their position as a modern, dynamic, and people-focused firm.

This new branding not only aligns with their values but also enhances their visibility as a culturally rich and progressive business.