WORK
Conor McGregor
Although every Brand is more than a logo, the logo becomes a visual distillation of the brand. Done well it is timeless, distinctive and inspirational. For this project, I wanted to craft something that was precisely that. Exclusive and unique to Conor and only Conor. When people see it, they immediately recognise it and think if Conor and are inspired and reminded of a quality that makes him so extraordinary.
WORK
The Crest
Conor’s love for his country and warrior spirit has captured the hearts and minds of his Irish fans. I wanted to create a contemporary coat of arms/seal to celebrate this. Something that honours the past acknowledges the present and looks forward and future.
Conor’s love for his country and warrior spirit captures the hearts and minds of his Irish fans. I wanted to create a contemporary coat of arms / seal to celebrate this. Something that honours the past, acknowledges the present and looks forward and future. Noticeable symbols taken from the original McGregor coat of arms include the sword and oak leaf. More contemporary additions include an Octagon and Conor’s Grandfather’s cap.
WORK
Notorious
As expected, Conor has begun to eclipse the UFC, and as his profile soars, I wanted to aid this transition away from fighting into other areas. The post-fight career of any fighter is often complicated so to future-proof Conor I wanted to create an identity that would capitalise on his fame and notoriety and allow him to break into other industries through successful collaborations.
These would be under the guise of the ‘Notorious’ brand and would involve Conor releasing limited edition Notorious versions of cars, clothing and alcohol. The Notorious brand had to embody a fearless flamboyance that empowers and inspires in equal measure.
The strong yet refined logotype gives a perfect balance of contemporary style with a traditional sensibility. Wide letterspacing adds stability and confidence., combining power and luxury beautifully
