Your Service Deserves to Stand Out in a Room Full of Competitors

Let’s make your business the one people remember. Start by discovering how to create a service that inspires trust, builds loyalty, and helps you win referrals.

You’re Great at What You Do, But Why Should People Choose You?


BNI meetings are full of talented professionals, but standing out takes more than doing a good job.

You need a service that gets people talking, builds trust effortlessly, and makes referrals a no-brainer.

The problem? Most businesses don’t know how to package what they do into something irresistible.

Hi, I’m Thad. And I’ve Been Where You Are.


I’ve had the privilege of working with some incredible brands and running a family hotel that earned a Michelin star. Along the way, I learned how to create experiences that make people feel valued and keep them coming back for more.

Now I love helping businesses like yours do the same—building systems and services that don’t just work but make people genuinely love what you do.

The Signature Service Workshop is designed to give BNI members the tools to stand out, package their unique strengths, and turn them into something that people remember and talk about.

A Simple, Proven Framework

The Signature Service Workshop is built on a five-stage process designed to help you craft a service that sets you apart. We’ll start with understanding your strengths and what your customers really want, then move to creating a service and process that earns trust, loyalty, and referrals.


The 5 Stages:

  1. Opportunity: Find your unique edge in the market.

  2. Delivery: Build systems that make scaling simple.

  3. Products: Package your offerings to meet customer needs.

  4. Pricing: Price for profit and confidence.

  5. Promotion: Tell your story so people listen.

Get Started for Free


Download a free chapter of the Signature Service eBook and discover how to uncover your Superpower - the thing that sets you apart from everyone else in the room.

What You’ll Gain


  • Clarity on what makes you different—and how to communicate it.

  • A service that turns happy clients into loyal advocates.

  • Tools to scale your business without burning out.

What Others Are Saying


“Thad’s Signature Service way of thinking has completely changed how we position our business. We’ve won bigger clients and created a service that’s easier to sell.”

- Joe Turnbull, Bull & Wolf Media


“The Signature Service process was a game-changer for us. From the start, Thad was a strategic partner who brought brilliant creativity and a deep understanding of our industry to the table. He guided us seamlessly as we expanded into new markets, including Property Management, refreshing our brand to ensure it stayed dynamic and impactful.”

- Robert Pritchard, Director of Pritchard & Company


“Thad helped us look at our business through new eyes, his framework provides exactly the right lens through which to view a small business and got us to a point where we feel confident about who we are, our brand values and what it is that makes our customers tick. 

He has an innate ability not to make his clients feel stupid. He coaxed and coached in a really gentle but confident way. He has a boundless stream of brilliant ideas and is so generous with his time and thoughts.” 

- Kate & Charlie Snell, Bread & Butter

Ready to Build Your Signature Service?

The Signature Service Workshop is more than just a session. It’s your chance to rethink how you do business, package your unique strengths, and create something your customers will love. If you’re serious about standing out, this is your next step.

What Happens If Nothing Changes?


Without a Signature Service, you’ll keep blending in, working harder without scaling, and missing out on the referrals you deserve. Don’t let a good business stay invisible.

Imagine What’s Possible

Your service stands out. Your clients love it. Your referrals grow every week. You’re the business people trust and the one they talk about.

That’s what a Signature Service can do for you.