If you want more business from BNI you need something worth switching for.
A Signature Service makes you easier to refer, easier to remember and easier to choose, even when prospects already have “someone they use”.
The Problem Every BNI Member Knows
Most referrals only happen in moments of crisis. Most introductions never convert because the prospect is “happy enough”.
And no matter how many times you stand up and say what you do, you sound exactly like everyone else in your category.
Not because you’re not brilliant - but because nothing you offer is different enough to feel switch-worthy.
BNI works best for businesses that stand out. Not all of us do.
That’s the truth we don’t say out loud.
What a Signature Service Does
A Signature Service gives you:
A service only you offer
Built for the clients you want next
Shaped with insight from real customers
Validated before you launch
Branded so it’s clear, memorable and recommendable
Designed so people talk about it
It’s your “this is why you should pick me” and your “this is why you should switch”.
It turns your weekly 60 seconds into something people remember and repeat.
Why Most Service Ideas Don’t Work
Because they’re created in-house.
With guesswork.
Without customer insight.
And without a testing loop.
Your peers don’t hire you. Your customers do.
So the Signature Service brings them into the process.
This is where the magic is.
How We Build It
We understand your business and goals
We speak to your customers for the truth
We build the first version of your service
Your customers validate and refine it
We design the delivery, the experience and the magic
We brand it, package it and help you launch it
You finish with a service worth referring, worth recommending and worth switching for.
REAL RESULTS
"Since building our Signature Service with Thad, it has helped us win premium clients like Plymouth Argyle and the Eden Project. Across three years it has brought in more than £300,000 in new business. It has genuinely moved the needle for us."
— Donna, MD of Sekoya HR
REAL RESULTS
"Thad has been an invaluable strategic partner. His Signature Service gave us the clarity, confidence and story we needed to open doors with high quality clients. The work since has been both commercially strong and genuinely enjoyable."
— Robert Pritchard, Founder of Pritchard & Company
REAL RESULTS
“Working with Thad Cox has been an absolute joy. He helped us rebrand Okaeri Homes from the inside out — retracing and articulating our core values, refining our signature services, and crafting videos that beautifully capture our founding story and the true spirit of our brand.
Thad’s strategic direction, creative mastery, and deep experience guided us through powerful inner work with both structure and flow. His rare ability to distil the essence of a brand and communicate it with clarity and heart is second to none.”
– Christina Garidi of Okaeri Homes
Why This Works So Well in BNI
A Signature Service increases:
Reputation (you become more memorable)
Referrals (you become more compelling)
Introductions (members are proud to recommend you)
Conversion from introductions (you become the better option)
It gives people a story about your business, and BNI thrives on stories.
What’s Next
Download your Free eBook
A short, practical introduction to the Signature Service method.
Book a 121
If you want to explore your own Signature Service, let’s talk.
Register for the Workshop
Learn the core method and start shaping your own Signature Service.