Astra Protocol is a trailblazing platform in the crypto world, delivering decentralized KYC compliance across Web3. Their application integrates financial regulatory standards from over 150 countries and 300+ sanctions and watchlists into the crypto industry, ensuring compliance without sacrificing user anonymity.

Ahead of its token launch, Astra Protocol required a refreshed brand identity that would resonate with the diverse, rapidly evolving crypto industry and attract substantial corporate backing. The rebranding needed to reflect the company's innovative, secure, and globally compliant offerings while appealing to its broad target audience.

As Executive Creative Director, I had the privilege of leading Astra Protocol's branding transformation. My responsibilities spanned identity design, pitch decks, community building on Telegram, and website design. We crafted a brand identity that encapsulated Astra Protocol's commitment to decentralized compliance, innovation, and security. The design drew on visual elements resonating with both the crypto community and corporate investors. We used cutting-edge design principles to create a modern and adaptable identity, expressed across a range of platforms, including the company's website and pitch decks.

The rebranding generated significant buzz in the industry, positioning Astra Protocol favorably ahead of its token launch. The brand identity received acclaim from industry platforms such as MarketAcross, DailyCoin, and Hackernoon. High-profile deals were signed with industry heavyweights, including IBM, Binance, Fundamental, KPMG, DLA Piper, Cardano, and Chainlink, underscoring the success and impact of the rebranding. The client was thrilled with the outcome, cementing the project's success.